Too often, we hear the message that selling is shallow. In reality, it's the opposite. The most effective salespeople are the ones who dive deeper—who prioritize relationships and stay focused on the big picture of what they're playing for.

Iceberg Selling is a technique from Karl Becker based on the understanding that, for every person, company, and situation, you can only see 10% of what's really going on. Using single-serving lessons and real-life anecdotes, you’ll learn a series of mindsets and best practices that show you how to explore that 90% hidden underwater.

By practicing Iceberg Selling, you will bring more value to customers, deepen your connections, and take your sales, and life, to a higher level.

Purchase The Book - Iceberg Selling

Become a Better Salesperson by Looking Below the Surface

With Iceberg Selling You Will:
Get inspired and excited about being in sales
Reconnect with your own sense of purpose and direction
Learn four powerful mindsets to move you from good to great
Explore Five Best Practices for becoming exceptional in solution selling
Have better, higher value relationships both professionally and personally
Impact your life in very big ways

>>Listen To Introduction Chapter<<

Testimonials From Sales Professionals Working With Us

I absolutely loved this book! It's as much about being a better salesperson as it could be about how to be a better person, a better spouse, parent..inspiring! The story about Tim and his Dad really hit. How you demonstrate how to be disarming, allowing for walls to break down and truths to be exposed is a great example of solution selling at it's best!
- Steve | Account Executive

Thank you for asking me to read Iceberg Selling. I truly enjoyed it. Being a salesperson lights me up, and I resonated with so much of the book, and the learning objectives/takeaways are perfect for salespeople to get into action right away
— Lynne | Business Development

You got me fired up to apply Iceberg Selling into my own sales process. I don't use "empowered" lightly, but I genuinely feel reinvigorated to embrace a drivership mindset to take control of my story and success.
- Ben | VP Business Development  

The whole concept of sitting on the same side of the table is great and refreshing. We've taken that approach and tell all clients  that "we’re an extension of your team".
- Dave | Sales Director 

Read The Introduction To Iceberg Selling

My goal in writing this book is to get you to the next level in your career, to pull you out of where you are now and show you how to get where you want to be. I’ll tell you quick and memorable stories, talk about lessons learned, and share inspiration and best practices I’ve used in my career and life. I hope the mindset shifts and best practices I am about to show you light up your brain and get you thinking, I can do this. I hope the aha moments and lessons I share will make you want to commit them to memory and use them in your own unique approach to sales and life.

Because ultimately, this is a journey that you’re going on yourself. Being better in sales starts with you. I can give you resources, and so can a lot of other people. But we’re also going to talk about what you’re playing for, and how you can commit and recommit to what you want by applying Iceberg Selling to all your customer interactions.

Download The Introduction To Iceberg Selling

Podcast Interviews About Iceberg Selling